Navigating Humor Branding, Running a Business with a Friend, and Setting up Processes with Allie LeFevere. Allie dives into what humor branding is and how it can help any type of small business. Obedient is the pioneer in the field of humor branding for business and so far is the only agency that works in humor. She also shares two of her favorite client stories where humor branding was implemented. Allie owns Obedient with her best friend so she shares what that experience has been like and the surprisingly lack of challenges or tensions that have come up through that. Finally she shares some business insights from owning two businesses.